Resources Library by ANA

The use of market research in the development and marketing of an office park

This paper shows how the findings were used to change the specifications for the buildings, incorporating into the design additional features found to be important to the potential users, to plan for the provision of additional facilities important...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Johan Aucamp

June 15, 1992

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Stephen Wells

June 15, 1991

Research for free publications

This paper is divided into four parts. The first part provides a brief overview of the free publication market which in the UK represents an estimated 30% of print advertising expenditure, dominated by controlled circulation business titles and local...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Nigel Jacklin

June 15, 1991

Maximising communicational effectiveness

All too often there is a gulf between research theory and practice, and market place reality, in what constitutes effectiveness in marketing communications. However, importantly, in bringing the two closer together there are a number of basic...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Peter Holloway

June 15, 1991

The use of research to develop a new concept in international management development services

The increasing internationalisation of business activities, both in Europe and elsewhere, has led to a growth in demand for management development services with an international focus. Ashridge Management College and the Center for Creative...

Catalogue: Conference 1991: International Marketing Research

Author: Carol Coutts

June 15, 1991

The role of research in developing Europeanwide corporate communications

Industrial organizations are increasingly being faced with the challenge of deciding how best to communicate - on a European-wide basis - not just with their customers, suppliers, and shareholders, but with a wider audience of stakeholders. These...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Richard Beswick, David Smith

Company: DVL Smith Ltd

June 15, 1991

Facets of socio-economic research and the desirable involvement of market research

Socio-economic research is a comparably young discipline in the pharmaceutical world. While target groups, aims and the basic method (converting medical properties of a health care measure product into economic consequences) do not differ very much,...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Karin Buechner

June 15, 1991

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Dawson

March 6, 1991

Using research in evaluating joint venture activity

Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross

September 1, 1990